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Saturday, January 14, 2006

I Hate Polls

Never trust a poll. They say numbers never lie, but the methodology in which they were taken might.

Polls were created to give a snapshot of what the public perception is on a particular topic.

Over the years we have learned that polls can be swayed by how the poll questions are presented or by taking the poll from a sample population that is not representative of the overall population.

What is most unfortunate is that political campaigns have learned that they can use flawed polls to be used as a PR tool. They count on the peer pressure effect to turn flawed results into real results.

Unfortunately this is successful because people don't often enough question what they hear or see (especially when it comes to numbers). So remember, when you hear anybody quote poll numbers, whether it be the news or a campaign, question the results.

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